The Princess Shop
The Princess Shop

meet us

Meet Us


Executive Director

Kelsey Murphy (she/her) is new to The Princess Shop as of early May 2019. Kelsey sits on the board of Girls Rock Saskatoon, a local nonprofit that is dedicated to the empowerment of female, trans, two-spirit, and gender non-conforming youth and adults through collaborative music creation and performance. She is also a player on the Saskatoon Valkyries. Kelsey is a graduate of the Edwards School of Business, majoring in Management and has completed the Honours Program. Her honours project focused on nonprofit and charitable organizations' experiences with sponsorship and corporate philanthropy.


Program Coordinator

Obianuju Asiodu (Uju) is a certified project manager by the Project Management Institute. Her professional work experience spans various industries, including Non-profit Management, Management Consulting, and Government. She has a Diploma and BSc. in Economics from the University of Lagos, Nigeria. She is currently enrolled in the Masters of Public Administration at the Johnson Shoyama Graduate School of Public Policy at the University of Saskatchewan. Uju enjoys designing community programs that create opportunities and empower vulnerable populations. In addition, she loves to plan vacations she never really goes on, hang out with friends, read books, and try out new recipes!



Volunteer Team 

Communications Coordinator

Areeba Bilal (she/her) strongly believes in the responsibility people have to each other, and the power that instills in us to invoke meaningful change. This belief guides her involvement in the community. She is currently the President of PennyDrops at USaskatchewan, an award-winning chapter of the national student-run non-profit which delivers financial literacy education to young people. In 2018, Areeba earned the SHAD Fellow designation after being nominated to attend the award-winning enrichment and entrepreneurship program, SHAD, which puts students through an intense experiential learning program that empowers them to become change-makers. She is currently in her fourth and final year of a Bachelors of Science in Kinesiology at the University of Saskatchewan, and works as a Data Analyst/Research Associate at Insightrix Research as well as a Network Analyst at The Students Commission of Canada where she leads the Youth Advisory Council in partnership with the Saskatoon Community Foundation.


Marketing Advisor

Jalene Ippolito joined The Princess Shop as a Marketing Advisor in 2021. As a marketing professional with over 10 years of experience, Jalene is passionate about helping smaller organizations make a big impact with strong branding and marketing. She has a Masters of Science in Marketing from Walden University and a Master Design Certificate, Graphic Design from SAIT. Jalene currently sits on the board of the Saskatchewan Professional Marketing Association as a Communications Co-chair. In her downtime, she enjoys travelling and other creative hobbies, including painting, drawing and baking.


Fundraising Coordinator

Rianne Morrow Coming soon!

Fairy Godmother Program Coordinator - Coming Soon!

Next Chapter Program Coordinator - Coming Soon!

Volunteer Representatives

Kenzie Sanderson grew up on a farm in rural Saskatchewan and moved to Saskatoon in 2009. She is currently enrolled in Edwards School of Business and plans to pursue a career in the non-profit sector. Kenzie started volunteering with the Princess Shop in July, 2019 and is excited to work with her fellow volunteers and all of the Princess graduates. In her free time, Kenzie enjoys reading, exercising, and playing with her dog Otis. 



Emma Le is from Vietnam. She came to Saskatoon for PhD studying at the University of Saskatchewan (UofS) in 2015. Emma is currently working as a postdoctoral fellow at the UofS with a project about cystic fibrosis. She has been volunteering at The Princess Shop since August 2019. 

"I have been learning and having a lot fun with the volunteer group. I love travelling and outdoor activities, especially hiking. So I hike anywhere I travel." 

Jessica Henrion (she/her) is a passionate educator. Jessica graduated from the Bachelor of Education program at the University of Regina in 2018 and has been teaching since! Outside of teaching, she is passionate about mental health advocacy and has volunteered with Kids Help Phone and Jessica loves being able to do what she can to help others, which is why she was drawn to volunteer with The Princess Shop! In her spare time, she can be found playing hobby board games or snuggling with her furry and scaly friends. 


Fay Beaman Laing is a social worker who has a special interest in helping youth and young adults live their best lives. She is a mother of two young adults, and enjoys playing piano, writing, walking and spending time with friends in her spare time! 

Kirsten Szwydky started with The Princess Shop in May 2021 in the position of Volunteer Marketing and Rebrand Consultant. She enjoyed the role and environment of The Princess Shop so much that she decided to stay on as a volunteer. Kirsten is a fourth-year marketing student at Edwards School of Business and is currently the Vice President of Events on the Marketing Students' Society. Kirsten loves to volunteer whenever she can, and particularly enjoyed leading two charity bake sales for families who lost a parent and a Jim Pattison Children's Hospital fundraiser. In her free time Kirsten loves to cook, play any type of sport, and meet new people!


Heather Crooks started as a Social Work practicum student with The Princess Shop in September 2018. Heather enjoyed her experience so much, she stayed on as a volunteer! She completed her Bachelor of Social Work in April 2019 and is Co-Chair of the Saskatchewan Association of Social Workers (SASW). Heather spends most of her time with her two children and coaching synchronized swimming!

Sarah Ha moved from Calgary, AB to Saskatoon in 2021 to continue her degree in Biomedical Sciences at the University of Saskatchewan. She currently volunteers at the SPCA, the Princess Shop, and as a coach for a u16 Central Valley Volleyball Club team while assisting in cystic fibrosis and ophthalmology research. Sarah loves to spend her days in a lab, creating art, and playing volleyball. She is very excited to be part of the Princess Shop volunteer team!


Sarah Wright - Coming soon!

Dress Program Support Team

Coming soon!

Glass Slipper Benefit Team

Glass Slipper Benefit Coordinator

Colleen Shalley brings the values of creativity, innovation, attention to detail, dedication, and passion for helping others. Colleen always had a career vision of owning her own business. After working through numerous corporate jobs, she realized her passion for helping people. She has always had a passion for modelling because of the positive impact it can have one anyone’s life, which lead her to creating Infinity Management to focus on empowering others in key fundamental aspects of their lives. Through owning her own business, she brings the values of creativity, innovation, attention to detail, dedication, and passion for helping others. She truly believes that everyone deserves positive experiences to express who they are through relationships, modeling, and events to celebrate who they are in their own way.

In her personal and professional life, she is always looking for new opportunities to help others. When she’s not working with her clients through Infinity Management, you can find her spending quality time with her husband Matt, as well as with her dogs Buddy, Cleo, and Felix, and her cat Pepper, or playing basketball.

Graphic & Creative Design - Drew Sebesteny

Board of Directors

President - Brian Hoessler is the founder and Connector-in-Chief of Strong Roots Consulting, a Saskatoon-based firm that provides research, development, and evaluation support to non-profit organizations. Born and raised in Winnipeg (though he downplays this fact during the CFL season), he has lived in Toronto, Kitchener-Waterloo, and Kingston (Ontario) before moving to Saskatoon in 2012. While in Kingston, Brian worked for a after-school support program for high school students at risk of not graduating: there he saw first-hand how encouragement and support can help build a sense of confidence that enables students to succeed. His hope is that by volunteering on the Princess Shop's board of directors, he can help the organization continue to thrive and support more students in Saskatchewan. In his spare time, Brian volunteers on the board of the Friends of the Broadway Theatre, plays trombone in the Saskatoon Community Band, and enjoys spending time with his partner Carolyn and their pug Gizmo.

Past President - Alexandra Archer was born and raised in Saskatoon. After completing high school, she spent a few years in Vancouver attending film school and working in the film industry before moving home to Saskatoon to begin the Bachelor of Commerce program at the Edwards School of Business.  As part of her degree, Alex had the opportunity to take part in the Governance and Leadership Development Practicum (GLDP), during which she got practical governance experience as an intern with The Princess Shop’s Board of Directors. After completing her degree in the summer of 2016, Alex began working with Federated Co-operatives Ltd. as a Supply Chain Systems Analyst. Alex is passionate about giving back to her community, and volunteers with Student Wellness Initiative Toward Community Health (SWITCH), as well as annually with the SaskTel Saskatchewan Jazz Festival. She is excited and honoured to have the opportunity to continue working with The Princess Shop as a board member. In her spare time, Alex enjoys spending time with friends and family and being active at the lake, gym, or on the soccer field.

Anna Beatch obtained a Bachelor of Commerce from the University of Alberta and a Juris Doctor from the University of Victoria. She was called to the Saskatchewan Bar in 2016 and is currently a lawyer with MLT Aikins LLP where she maintains a corporate/commercial practice and advises Aboriginal communities. Anna has a passion for traveling - she has studiedin Austria and China, volunteered for a non-profit organization in the Phillippines, and backpacked throughout South America, Europe, and Asia. 

Carla Loney-Tindall is originally from Alberta moving to Saskatoon in 1995. Early in her career she as a practicing psychiatric nurse working as a life skills coach with at risk and employment disadvantaged youth. She went on the complete a Bachelor of Commerce at the U of S. She has had several leadership roles in the not-for-profit sector, mainly as Provincial Director of the Children's Wish Foundation, Executive Director of the Saskatoon Public School Foundation and DCG Philanthropic Services. As a recently 'retiree' she continues to be engaged in several community initiatives both as a volunteer and board member roles with the Children's Discovery Museum, The Children's Wish Foundation, Recess Guardians and 100 Women Who Care Saskatoon. In her spare time she enjoys travel, golf, time at the cabin, water skiing, riding her motorcycle and spending time with her family.

Kayleigh LaFontaine (she/her) is a two spirit metis woman originally from Northern Manitoba. She has been working in Government for 12 years, most recently helping incarcerated women reintegrate back into the community. Kayleigh stepped into the Princess shop last spring to donate dresses and inquired about volunteering. She quickly found a community of like minded individuals and is proud to now be a core volunteer. Kayleigh has a background of organizing different charity events; in recent years she has co-ordinated a Christmas Hamper project through her workplace which fed many families from the core neighbourhood during the Christmas season. Kayleigh is passionate about helping people and is starting part-time studies to obtain a Bachelor of Social Work.

Layra Farmer is a newer board member of The Princess Shop and is excited to contribute to what she believes is an amazing organization. Layra is recently retired after 36 years with the Saskatoon Public School Division. She began her career teaching English at Aden Bowman Collegiate where she was also a successful basketball coach. In 2005 she obtained her BSW and began the second phase of her career as a high school counsellor. Layra has volunteered her time with the Children’s Wish Foundation, was a board member with Saskatoon Minor Basketball and Basketball Saskatchewan as well as a member of the Huskie Women’s basketball fundraising committee. Layra’s husband Scott is also recently retired and together they have three children. Michael who works for the City of Saskatoon, Brady a lawyer in Toronto and Katie who is pursuing a career in education.

Morgan Kalk

Morgan McEchern

Kim Dutchak

Maggie Stevenson

Meghan Gallerneault

Aaron Vogel

Treasurer - Casie Stevens obtained her Bachelor of Commerce from the University of Saskatchewan in 2015, successfully completed the CFE in 2017, and is currently working towards her CPA designation. She is a Senior Accountant at KPMG LLP in Saskatoon where she specializes in auditing public companies. Casie enjoys giving back to the community through volunteering for programs including WE Day, Lawn Summer Nights for Cystic Fibrosis, and the Women of Distinction Awards Gala. In her spare time Casie enjoys golfing, reading, and spending time outdoors with her dog Kevin. 

Past Board Members

Kayla Brien, Quint 

Lynn Flury, Airline Hotels

Glenda Ball, LeadUp Coaching and and Consulting Inc.

Lillian Denton

Colleen Cameron, SaskTel

Micah Neufeld, Sunrise Foods International

Tischa Mason, Saskatchewan First Nations Family and Community Institute

Leah Bitternose, Bitternose Law

Shari Bedient, entrepreneur

Pat Cook, SIGA

Isobel Findlay, University of Saskatchewan

Kelly Gould, WMCZ

Lisa Helgason, Catholic Family Services

Leah Hientz, PIC Investment Group

Claude Hounjet, KPMG LLP

Blayre Joa, Regency Advisors

Tracy Kendel, Legal Assistant/Paralegal, Fairway Divorce Solutions

Monica Kreuger, Global Infobrokers

Dr. Dee Dee (Shirley) Maltman, 8th St. Mediclinic

Paul Magnuson, PK Sound (Calgary, AB)

Silvia Martini, Interlink Research Inc.

Jennifer Mason, Prairie School Division

Bernie Ness, Saskatoon Regional Economic Development Authority (SREDA)

Shawna Nelson, Sheraton Cavalier Saskatoon

Shelley Novakoski, Damara Day Spa

Maria Rideout, Lloydminster Catholic School Division

Ainsley Robertson, co-founder The Princess Shop, Clio HQ (Vancouver, BC)

Rashelle Sarauer, MNP LLP

Kezia Sonntag, Concentra Financial

Alixandra Stoicheff, MLT LLP

Bobbi Taylor, artist

Wanda Underhill, Rouge Gallery

Brittany Walter, KPMG

Sara Wheelwright, Trusted Saskatoon

The Princess Shop Sponsors
The Princess Shop Sponsors
The Princess Shop Sponsors
The Princess Shop Sponsors
The Princess Shop
our location
12 - 1622 Ontario Avenue
Saskatoon, SK S7K 1S8
t: 306-222-3311

Kelsey Murphy, Executive Director

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