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Executive Director

Kelsey Murphy is new to The Princess Shop as of early May 2019. Kelsey sits on the board of Girls Rock Saskatoon, a local nonprofit that is dedicated to the empowerment of female, trans, two-spirit, and gender non-conforming youth and adults through collaborative music creation and performance. She is also a board member, player, and team captain of the Saskatoon Valkyries. Kelsey is a recent graduate of the Edwards School of Business, majoring in Management and has completed the Honours Program. Her honours project focused on nonprofit and charitable organizations' experiences with sponsorship and corporate philanthropy which will be great knowledge for her to utilize with her work at The Princess Shop.


Volunteer Team

Fairy Godmother Program Coordinator

Heather Crooks started as a Social Work practicum student with The Princess Shop in September 2018. Heather enjoyed her experience so much, she stayed on as a volunteer! She completed her Bachelor of Social Work in April 2019 and is Co-Chair of the Saskatchewan Association of Social Workers (SASW). Heather spends most of her time with her two children and coaching synchronized swimming!



Tram Nguyen - Coming soon!    



Next Chapter Program Coordinator

Kelsey Brown grew up in Sherwood Park, AB and moved to Saskatoon in 2015 to pursue graduate school at the University of Saskatchewan. She is currently working on her PhD in Applied Social Psychology, with a focus on Forensic Psychology and supporting individuals involved with the criminal justice system. Kelsey plans to write her PhD dissertation on the effects of Gladue reports on the sentencing decisions for Indigenous Offenders across the Prairie Provinces, and is working on other research projects involving the reintegration of female offenders, gender-informed treatment for adult female offenders, and the support of elderly offenders during incarceration. Though her research focuses on the offender population, her career experience has largely involved supporting women of all ages and circumstances. 

Kelsey strongly believes in empowering and helping women and girls to reach their full potential. She has worked and/or volunteered in the non-profit sector since 2011 and has supported women through youth work, family violence initiatives, newcomer support, and international experiences in both Costa Rica with and Peru. Kelsey currently works as the Women’s Program Worker at International Women of Saskatoon, and holds a casual Support Worker position at the Lighthouse Supported Living Inc. Kelsey hopes to continue supporting and empowering women through her role as the Next Chapter Coordinator and is excited to be part of The Princess Shop team!

Regin Fiona Eugin - Coming soon!

Communications Coordinator

Areeba Bilal was born in Pakistan and immigrated to Canada in 2009. After moving around a bit from Brandon to Regina, her family finally settled down in Saskatoon in 2011. Areeba strongly believes in the responsibility people have to each other, and the power that instills in us to invoke meaningful change. It is with this belief that she either lead or started eleven clubs at school while in the Saskatoon Academically Gifted Education program and the International Baccalaureate Diploma Programme. She also had the opportunity to develop her skills through the Youth Co-operative Entrepreneurship Program (where she co-founded Intertwine, a social merchandise co-operative) and the Canadian Medical Association's Think Camp on Indigenous Health. She used to be a Girl Guide and Pathfinder through Girl Guides of Canada and has volunteered with Child and Youth Friendly Saskatoon, Sherbrooke Community Centre, and Kumon Math & Reading.

She is currently a member of Saskatoon's chapter of Plan Canada's Speaker's Bureau and the Saskatoon Community Foundation's Youth Advisory Council. In 2018, Areeba also earned the SHAD Fellow designation after being nominated to attend the award-winning enrichment and entrepreneurship program, SHAD, which puts students through an intense experiential learning program that empowers them to become change makers. 

Areeba is currently working to complete a four-year Bachelors of Science in Kinesiology at the University of Saskatchewan, after which she intends on applying to medicine to obtain a medical degree (MD). She also works as a Data Analyst/Research Associate at Insightrix Research


Fundraising Coordinator 

We are currently seeking an individual to fill this role! Check out the details here!

Volunteer Representatives

Sarah Hadley grew up in North Battleford, Saskatchewan and moved to Saskatoon in 2017. Sarah is a University of Saskatchewan Student pursuing a 4-year Bachelors of Science in Psychology. Sarah intends on applying to the College of Medicine at the University of Saskatchewan and eventually obtain a Medical Degree (MD) and specialize in either pediatrics or obstetrics.  Sarah has many interests such as dancing ballet and playing clarinet with the Concert Band at the University of Saskatchewan.

Sarah believes in helping others and that organizations such as The Princess Shop can make a large impact on communities like Saskatoon. Sarah is excited to work with The Princess Shop and help students of all kind reach their graduation day and beyond. Sarah strives to help others in any way possible, and The Princess Shop gives her the opportunity to do so and make an impact and relate to women her age. 


Yaxian Cai is from Shanghai, China. She came to Saskatoon in September of 2018 and is pursuing her master’s degree in linguistics at the University of Saskatchewan

Yaxian is always enthusiastic about volunteer work. She was the minister of the Volunteer Department of School Red Cross Association when she was an undergraduate in China. Different activities, including organizing regular blood donation drives and visiting orphanages, gave her fulfillment and enhanced her faith to help others. 

Now, she is a Volunteer Representative at The Princess Shop. She is so excited to join in this warm group to help all the girls. Yaxian believes that it’s every individual’s effort is important in making changes, so she encourages people to not hesitate to help others because every step you make is important.



Kenzie Sanderson grew up on a farm in rural Saskatchewan and moved to Saskatoon in 2009. She is currently enrolled in Edwards School of Business and plans to pursue a career in the non-profit sector. Kenzie started volunteering with the Princess Shop in July, 2019 and is excited to work with her fellow volunteers and all of the Princess graduates. In her free time, Kenzie enjoys reading, exercising, and playing with her dog Otis. 


Kayleigh LaFontaine - Coming soon! 

Emma Yen Le - Coming soon!

Marley Hartt- Coming soon!

Dress Program Support Team

Maddison Toombs & Bonnie Chen - Coming soon!

Glass Slipper Benefit Team

Glass Slipper Benefit Coordinator

Colleen Shalley brings the values of creativity, innovation, attention to detail, dedication, and passion for helping others. Colleen always had a career vision of owning her own business. After working through numerous corporate jobs, she realized her passion for helping people. She has always had a passion for modelling because of the positive impact it can have one anyone’s life, which lead her to creating Infinity Management to focus on empowering others in key fundamental aspects of their lives. Through owning her own business, she brings the values of creativity, innovation, attention to detail, dedication, and passion for helping others. She truly believes that everyone deserves positive experiences to express who they are through relationships, modeling, and events to celebrate who they are in their own way.

In her personal and professional life, she is always looking for new opportunities to help others. When she’s not working with her clients through Infinity Management, you can find her spending quality time with her husband Matt, as well as with her dogs Buddy, Cleo, and Felix, and her cat Pepper, or playing basketball.

Glass Slipper Silent Auction Coordinator 

We are currently seeking an individual to fill this role! 

Graphic & Creative Design

Rachael Meckling is a Canadian based illustrator & designer who completed her studies in Fashion Communication (Bachelor of Design) at Ryerson University. She currently resides the Saskatchewan Prairies. She specializes in textile & print design, live fashion illustrations and graphic design. With a huge heart, she is ready to make anything!

Photo by: Karyn Kimberley

Board of Directors

President - Alexandra Archer was born and raised in Saskatoon. After completing high school, she spent a few years in Vancouver attending film school and working in the film industry before moving home to Saskatoon to begin the Bachelor of Commerce program at the Edwards School of Business.  As part of her degree, Alex had the opportunity to take part in the Governance and Leadership Development Practicum (GLDP), during which she got practical governance experience as an intern withThe Princess Shop’s Board of Directors. After completing her degree in the summer of 2016, Alex began working with Federated Co-operatives Ltd. as a Supply Chain Systems Analyst. Alex is passionate about giving back to her community, and volunteers with Student Wellness Initiative Toward Community Health (SWITCH), as well as annually with the SaskTel Saskatchewan Jazz Festival. She is excited and honoured to have the opportunity to continue working with The Princess Shop as a board member. In her spare time, Alex enjoys spending time with friends and family and being active at the lake, gym, or on the soccer field.

Anna Beatch obtained a Bachelor of Commerce from the University of Alberta and a Juris Doctor from the University of Victoria. She was called to the Saskatchewan Bar in 2016 and is currently a lawyer with MLT Aikins LLP where she maintains a corporate/commercial practice and advises Aboriginal communities. Anna has a passion for traveling - she has studiedin Austria and China, volunteered for a non-profit organization in the Phillippines, and backpacked throughout South America, Europe, and Asia. 

Glenda Ball is the owner of LeadUp Coaching and Consulting Inc. and serves as a Professional Development Coach, a Team-Building / Planning Facilitator, and a Strategic Human Resources Advisor to small and mid-sized businesses in Western Canada. She is also the co-owner of Accelerate Leadership Development Services, an organization focused on developing leadership skills among post-secondary students and young professionals. Glenda's corporate experience spans nearly twenty years, including ten years in mid and senior HR and Client Management roles.  She also lived and worked in Alberta, California and Quebec before returning to Saskatchewan (this is where home is).  She is a Certified Professional Coach (CPC), a Chartered Professional in Human Resources (CPHR), a COR.E Leadership Dynamics Specialist (CLDS), a Certified Facilitator of DiSC, MBTI and Five Behaviours of a Cohesive Team programs, and is currently pursuing a Masters of Arts in Leadership through Royal Roads University.  As a way to give back, Glenda enjoys being active in the community through her roles with the Chartered Professionals in Human Resources, The Princess Shop, Leadership Saskatoon and others.  Family time is very important to Glenda.  She and her husband, Keith, have two sporty boys (hockey, football, lacrosse, gymnastics,...) and you can find them in one of the hockey rinks around town most evenings and weekends.  Good thing she loves hockey!  

Vice President - Kayla Brien - Originally from British Columbia, Kayla moved to Saskatchewan in 2008 to pursue her post-secondary career and has since completed a double degree in International Studies and Economics. Currently, Kayla works in Employer Relations for the Core Neighbourhoods at Work progam with Quint Development Corporation. Quint is a non-profit organization that focuses on the economic and social well-being of Saskatoon's west side core neighbourhoods through a community economic development approach. Kayla is a past Fairy Godmother Program Coordinator and is currently a Fairy Godmother. Previous involvement with The Princess Shop has had such an impact on Kayla’s life that she was very excited to continue being a part of the organization through the Board of Directors. 

Colleen Cameron - Bio coming soon!

Lillian Denton - Bio coming soon!

Lynn Flury is the Corporate Director of Marketing for Airline Hotels, a Canadian Hotel company with 9 hotels in Canada. A seasoned hotelier, Lynn spent 11 years as the General Manager at the Hilton Garden Inn in Saskatoon (an Airline hotel). Prior to this she served as VP, Director of Marketing atTourism Saskatchewan for four years. She has worked with CHIP Hospitality in Sales and Marketing, and has experience in the non-profit sector as the Marketing Director at Wanuskewin Heritage Park. Lynn has a Business Admin Certificate for the University of Saskatchewan. 

She has a passion for Saskatchewan, and currently serves as a board member of Tourism Saskatoon, and in the ast has been a board member for Tourism Saskatchewan, and as Chair of West Central Tourism, and was previously President of the SKAL Saskatoon Chapter. 

Lynn enjoys family time at Candle Lake, volunteering as a soccer Mom and spending time with her two daughters. 

Brian Hoessler is the founder and Connector-in-Chief of Strong Roots Consulting, a Saskatoon-based firm that provides research, development, and evaluation support to non-profit organizations. Born and raised in Winnipeg (though he downplays this fact during the CFL season), he has lived in Toronto, Kitchener-Waterloo, and Kingston (Ontario) before moving to Saskatoon in 2012. While in Kingston, Brian worked for a after-school support program for high school students at risk of not graduating: there he saw first-hand how encouragement and support can help build a sense of confidence that enables students to succeed. His hope is that by volunteering on the Princess Shop's board of directors, he can help the organization continue to thrive and support more students in Saskatchewan. In his spare time, Brian volunteers on the board of the Friends of the Broadway Theatre, plays trombone in the Saskatoon Community Band, and enjoys spending time with his partner Carolyn and their pug Gizmo.

Carla Loney-Tindall is originally from Alberta moving to Saskatoon in 1995. Early in her career she as a practicing psychiatric nurse working as a life skills coach with at risk and employment disadvantaged youth. She went on the complete a Bachelor of Commerce at the U of S. She has had several leadership roles in the not-for-profit sector, mainly as Provincial Director of the Children's Wish Foundation, Executive Director of the Saskatoon Public School Foundation and DCG Philanthropic Services. As a recently 'retiree' she continues to be engaged in several community initiatives both as a volunteer and board member roles with the Children's Discovery Museum, The Children's Wish Foundation, Recess Guardians and 100 Women Who Care Saskatoon. In her spare time she enjoys travel, golf, time at the cabin, water skiing, riding her motorcycle and spending time with her family.

Past President - Tischa Mason, originally from Prince Albert moved to Saskatoon in 1993.  After completing her Bachelor of Commerce she spent time working in Switzerland for a non-profit organization before returning to Saskatoon.  Tischa is currently the Executive Director for the non-profit organization called the Saskatchewan First Nations Family and Community Institute (SFNFCI).  SFNFCI conducts research for areas impacting child welfare services and programs and provides culturally relevant training and support that are based on First Nations values and  practices for child welfare workers.  Tischa has nearly 20 years marketing and human resources experience working in the past for other non-profit organizations such as the Saskatchewan Indian Gaming AuthorityFirst Nations University of Canada, and Wanuskewin Heritage Park.  Tischa has served as a board member for Big Brothers Big Sisters of Canada, Leadership Saskatoon, and the West Central Tourism Authority.  Tischa also sat on the Grants Committee for the Saskatoon Community Foundation.  

Micah Neufeld obtained her Bachelor of Commerce degree from the University of Saskatchewan in 2016. Since graduation, Micah has been working to obtain her CPA designation (most recently wrote the CFE in fall 2018). Micah is currently employed as a Financial Analyst at Sunrise Foods International Inc, where her area of expertise relates to financial reporting and tax issues. In her spare time, Micah enjoys camping, biking, and spending time with her cat Sasha. 

Treasurer - Casie Stevens obtained her Bachelor of Commerce from the University of Saskatchewan in 2015, successfully completed the CFE in 2017, and is currently working towards her CPA designation. She is a Senior Accountant at KPMG LLP in Saskatoon where she specializes in auditing public companies. Casie enjoys giving back to the community through volunteering for programs including WE Day, Lawn Summer Nights for Cystic Fibrosis, and the Women of Distinction Awards Gala. In her spare time Casie enjoys golfing, reading, and spending time outdoors with her dog Kevin. 

Past Board Members

Leah Bitternose, Bitternose Law

Shari Bedient, entrepreneur

Pat Cook, SIGA

Isobel Findlay, University of Saskatchewan

Kelly Gould, WMCZ

Lisa Helgason, Catholic Family Services

Leah Hientz, PIC Investment Group

Claude Hounjet, KPMG LLP

Blayre Joa, Regency Advisors

Tracy Kendel, Legal Assistant/Paralegal, Fairway Divorce Solutions

Monica Kreuger, Global Infobrokers

Dr. Dee Dee (Shirley) Maltman, 8th St. Mediclinic

Paul Magnuson, PK Sound (Calgary, AB)

Silvia Martini, Interlink Research Inc.

Jennifer Mason, Prairie School Division

Bernie Ness, Saskatoon Regional Economic Development Authority (SREDA)

Shawna Nelson, Sheraton Cavalier Saskatoon

Shelley Novakoski, Damara Day Spa

Maria Rideout, Lloydminster Catholic School Division

Ainsley Robertson, co-founder The Princess Shop, Clio HQ (Vancouver, BC)

Rashelle Sarauer, MNP LLP

Kezia Sonntag, Concentra Financial

Alixandra Stoicheff, MLT LLP

Bobbi Taylor, artist

Wanda Underhill, Rouge Gallery

Brittany Walter, KPMG

Sara Wheelwright, Trusted Saskatoon

The Princess Shop Sponsors
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The Princess Shop
our location
12 - 1622 Ontario Avenue
Saskatoon, SK S7K 1S8
t: 306-222-3311

Kelsey Murphy, Executive Director

Office Hours:
Mondays: 9am - 12pm, 1pm - 6pm
Tuesdays: 9am - 1pm
Thursdays: 12pm - 8pm

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